June 15, 2020

Meet David Robinson, Communications Manager, Communications and Marketing

David Robinson

How long have you worked at UAMS? How long have you been in your current position?
I have been with UAMS Communications & Marketing for 15 years and assigned to TRI for eight years.

What does your job entail?
I provide internal and external communications for TRI (90%) and Communications & Marketing (10%). These include TRI’s weekly eNewsletter, printed TRIbune newsletter, news releases and feature stories, social media, TRI Annual Report, event promotions (e.g., AR Research registry) and website content.

What is your favorite part of the job?
I love telling the stories of UAMS scientists. It is a great privilege.

Are there any challenges?
One of the primary challenges is explaining our research in an understandable, compelling way to audiences of nonscientists.

How does your work assignment interact with others?
My work involves interaction with researchers and research staff from colleges and departments across the UAMS campus, including the Northwest Regional Campus, Arkansas Children’s Research Institute and the Central Arkansas Veterans Healthcare System.

How many articles and projects do you work on annually?
Through TRI and Communications & Marketing, I try to share as much UAMS-wide research information (e.g., Showcase of Medical Discovery) as possible, including news and announcements from the Division of Research and Innovation and Arkansas Children’s Research Institute. I also facilitate TRI’s promotional projects with Creative Services. Last year there were more than 130 projects.

How about after hours? What do you do for fun?
My down time is typically low key. I am at peace in my garden, walking my dogs, reading, and enjoying the company of my wife, Tamara Robinson (senior writer, College of Medicine), who is also my best friend.

Robinson garden

What personal skill or hobby don’t most people know about you?
I aspire to become a more adept organic gardener. Although I’ve had some success over the years, I still have a lot to learn, especially related to pest management. I’ve been a big composter for years and last year I started a worm farm (for the castings).

Any last thoughts on your position as Communications Manager?
I am proud to have this role at the Translation Research Institute and Communications & Marketing. Every day I am inspired by the great work that’s happening here. I am also fortunate to be part of great teams at TRI and Communications & Marketing. I could not do my job without their talent and professionalism.